Journal for geometry and graphics, Tome 2 (1998) no. 2, pp. 133-14
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V. Y. Mikhailenko; M. I. Yakovlev. Geometric Prerequisites for the Creation and Aesthetization of Trademark Shapes in Graphic Design. Journal for geometry and graphics, Tome 2 (1998) no. 2, pp. 133-14. http://geodesic.mathdoc.fr/item/JGG_1998_2_2_a2/
@article{JGG_1998_2_2_a2,
author = {V. Y. Mikhailenko and M. I. Yakovlev},
title = {Geometric {Prerequisites} for the {Creation} and {Aesthetization} of {Trademark} {Shapes} in {Graphic} {Design}},
journal = {Journal for geometry and graphics},
pages = {133--14},
year = {1998},
volume = {2},
number = {2},
url = {http://geodesic.mathdoc.fr/item/JGG_1998_2_2_a2/}
}
TY - JOUR
AU - V. Y. Mikhailenko
AU - M. I. Yakovlev
TI - Geometric Prerequisites for the Creation and Aesthetization of Trademark Shapes in Graphic Design
JO - Journal for geometry and graphics
PY - 1998
SP - 133
EP - 14
VL - 2
IS - 2
UR - http://geodesic.mathdoc.fr/item/JGG_1998_2_2_a2/
ID - JGG_1998_2_2_a2
ER -
%0 Journal Article
%A V. Y. Mikhailenko
%A M. I. Yakovlev
%T Geometric Prerequisites for the Creation and Aesthetization of Trademark Shapes in Graphic Design
%J Journal for geometry and graphics
%D 1998
%P 133-14
%V 2
%N 2
%U http://geodesic.mathdoc.fr/item/JGG_1998_2_2_a2/
%F JGG_1998_2_2_a2
In graphic design the creation of trademark shapes has gained specific importance. These identifying symbols for products or companies should integrate features like emotional imagery, logic-motivated originality, simplicity, structural clarity and ease of visual perception. This paper focusses on the geometric prerequisites for these compositions and presents examples of geometrically remarkable designs.
