Geodesic
Geometric Prerequisites for the Creation and Aesthetization of Trademark Shapes in Graphic Design
Journal for geometry and graphics, Tome 2 (1998) no. 2, pp. 133-14.

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In graphic design the creation of trademark shapes has gained specific importance. These identifying symbols for products or companies should integrate features like emotional imagery, logic-motivated originality, simplicity, structural clarity and ease of visual perception. This paper focusses on the geometric prerequisites for these compositions and presents examples of geometrically remarkable designs. 
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     author = {V. Y. Mikhailenko and M. I. Yakovlev},
     title = {Geometric {Prerequisites} for the {Creation} and {Aesthetization} of {Trademark} {Shapes} in {Graphic} {Design}},
     journal = {Journal for geometry and graphics},
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V. Y. Mikhailenko; M. I. Yakovlev. Geometric Prerequisites for the Creation and Aesthetization of Trademark Shapes in Graphic Design. Journal for geometry and graphics, Tome 2 (1998) no. 2, pp. 133-14. http://geodesic.mathdoc.fr/item/JGG_1998_2_2_a2/