Geodesic
Strongly multiplicative graphs
Discussiones Mathematicae. Graph Theory, Tome 21 (2001) no. 1, pp. 63-75.

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A graph with p vertices is said to be strongly multiplicative if its vertices can be labelled 1,2,...,p so that the values on the edges, obtained as the product of the labels of their end vertices, are all distinct. In this paper, we study structural properties of strongly multiplicative graphs. We show that all graphs in some classes, including all trees, are strongly multiplicative, and consider the question of the maximum number of edges in a strongly multiplicative graph of a given order.
Keywords: graph labelling, multiplicative labelling 
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Beineke, L.; Hegde, S. Strongly multiplicative graphs. Discussiones Mathematicae. Graph Theory, Tome 21 (2001) no. 1, pp. 63-75. http://geodesic.mathdoc.fr/item/DMGT_2001_21_1_a4/

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