Geodesic
A dynamic oligopoly marketing model of advertising
Contributions to game theory and management, Tome 11 (2018), pp. 207-223

Voir la notice de l'article provenant de la source Math-Net.Ru

We consider a dynamic oligopoly advertising model for both noncooperative and cooperative setting. Feedback Nash equilibrium strategies and cooperative strategies are found to determine the optimal advertising efforts of each firm for both setting respectively. Besides, depending upon the cooperative strategies, imputation is introduced as an optimal allocation of joint payoff and Imputation Distribution Procedure is used to guarantee the time consistency for cooperation.
Keywords: advertising competition, optimal control, dynamic programming, time consistency. 
@article{CGTM_2018_11_a11,
     author = {Lihong Shi and Ovanes Petrosian},
     title = {A dynamic oligopoly marketing model of advertising},
     journal = {Contributions to game theory and management},
     pages = {207--223},
     publisher = {mathdoc},
     volume = {11},
     year = {2018},
     language = {en},
     url = {http://geodesic.mathdoc.fr/item/CGTM_2018_11_a11/}
}
TY  - JOUR
AU  - Lihong Shi
AU  - Ovanes Petrosian
TI  - A dynamic oligopoly marketing model of advertising
JO  - Contributions to game theory and management
PY  - 2018
SP  - 207
EP  - 223
VL  - 11
PB  - mathdoc
UR  - http://geodesic.mathdoc.fr/item/CGTM_2018_11_a11/
LA  - en
ID  - CGTM_2018_11_a11
ER  - 
%0 Journal Article
%A Lihong Shi
%A Ovanes Petrosian
%T A dynamic oligopoly marketing model of advertising
%J Contributions to game theory and management
%D 2018
%P 207-223
%V 11
%I mathdoc
%U http://geodesic.mathdoc.fr/item/CGTM_2018_11_a11/
%G en
%F CGTM_2018_11_a11
Lihong Shi; Ovanes Petrosian. A dynamic oligopoly marketing model of advertising. Contributions to game theory and management, Tome 11 (2018), pp. 207-223. http://geodesic.mathdoc.fr/item/CGTM_2018_11_a11/