Geodesic
Optimality principles as person's mathematical behaviour model
Matematičeskoe modelirovanie, Tome 3 (1991) no. 5, pp. 29-48.

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It is proposed to use optimality principles as person's mathematical behaviour model instead of payoff function. An optimality principle may be considered as generalization of choice function concept. For this mathematical tool the decision making under uncertainty are considered in detail. Many solution concepts are given for different kinds of games in optimality principle form. The hierarchy two-person multicriteria game is solved. 
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     author = {D. A. Molodtsov},
     title = {Optimality principles as person's mathematical behaviour model},
     journal = {Matemati\v{c}eskoe modelirovanie},
     pages = {29--48},
     publisher = {mathdoc},
     volume = {3},
     number = {5},
     year = {1991},
     language = {ru},
     url = {http://geodesic.mathdoc.fr/item/MM_1991_3_5_a3/}
}
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D. A. Molodtsov. Optimality principles as person's mathematical behaviour model. Matematičeskoe modelirovanie, Tome 3 (1991) no. 5, pp. 29-48. http://geodesic.mathdoc.fr/item/MM_1991_3_5_a3/