Geodesic
Game-theoretical model of quality management under competition
Matematičeskaâ teoriâ igr i eë priloženiâ, Tome 2 (2010) no. 4, pp. 3-24

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In the paper a game-theoretical model of quality management under competition is suggested. This model is presented as a two-stage game where production companies compete on an industrial market and consumer's taste to quality in non-uniformly distributed. The strong Nash equilibrium in the investigated game was obtained in explicit form which allowed us to evaluate prices, companies market shares and revenues in the equilibrium. A case study for Internet-trading systems was used to approve the suggested quality management mechanism.
Keywords: quality evaluation, quality measurement, consumer's taste to quality, quality management, two-stage game, Nash equilibrium, Stakelberg equilibrium, optimal quality differentiation, index of consumers satisfaction.
Mots-clés : Pareto-optimal solution 
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     author = {Margarita A. Gladkova and Nikolay A. Zenkevich},
     title = {Game-theoretical model of quality management under competition},
     journal = {Matemati\v{c}eska\^a teori\^a igr i e\"e prilo\v{z}eni\^a},
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     publisher = {mathdoc},
     volume = {2},
     number = {4},
     year = {2010},
     language = {ru},
     url = {http://geodesic.mathdoc.fr/item/MGTA_2010_2_4_a0/}
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Margarita A. Gladkova; Nikolay A. Zenkevich. Game-theoretical model of quality management under competition. Matematičeskaâ teoriâ igr i eë priloženiâ, Tome 2 (2010) no. 4, pp. 3-24. http://geodesic.mathdoc.fr/item/MGTA_2010_2_4_a0/