A Call Detail Records Data Mart: Data Modelling and OLAP Analysis
Computer Science and Information Systems, Tome 6 (2009) no. 2
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In order to succeed in the market, telecommunications companies are not competing solely on price. They have to expand their services based on their knowledge of customers’ needs gained through the use of call detail records (CDR) and customer demographics. All the data should be stored together in the CDR data mart. The paper covers the topic of its design and development in detail and especially focuses on the conceptual/logical/physical trilogy. Some other design problems are also discussed. An important area is the problem involving time. This is why the implication of time in data warehousing is carefully considered. The CDR data mart provides the platform for Online Analytical Processing (OLAP) analysis. As it is presented in this paper, an OLAP system can help the telecommunications company to get better insight into its customers’ behaviour and improve its marketing campaigns and pricing strategies.
Keywords:
Data Warehousing, Data Modelling, Call Detail Records, OLAP
@article{CSIS_2009_6_2_a4,
author = {Dragana Camilovic and Dragana Becejski-Vujaklija and Natasa Gospic},
title = {A {Call} {Detail} {Records} {Data} {Mart:} {Data} {Modelling} and {OLAP} {Analysis}},
journal = {Computer Science and Information Systems},
year = {2009},
volume = {6},
number = {2},
url = {http://geodesic.mathdoc.fr/item/CSIS_2009_6_2_a4/}
}
TY - JOUR AU - Dragana Camilovic AU - Dragana Becejski-Vujaklija AU - Natasa Gospic TI - A Call Detail Records Data Mart: Data Modelling and OLAP Analysis JO - Computer Science and Information Systems PY - 2009 VL - 6 IS - 2 UR - http://geodesic.mathdoc.fr/item/CSIS_2009_6_2_a4/ ID - CSIS_2009_6_2_a4 ER -
Dragana Camilovic; Dragana Becejski-Vujaklija; Natasa Gospic. A Call Detail Records Data Mart: Data Modelling and OLAP Analysis. Computer Science and Information Systems, Tome 6 (2009) no. 2. http://geodesic.mathdoc.fr/item/CSIS_2009_6_2_a4/