Geodesic
Category management: the state of research
Contributions to game theory and management, Tome 12 (2019), pp. 295-302

Voir la notice de l'article provenant de la source Math-Net.Ru

The paper presents the current state of research in category management field based on structured literature review and defined three main domains for further research development. The first domain devoted to variety of marketing tools widely used in category management, their usability and effectiveness. The second analyzes retailer-supplier relationships in CM process. The third one considers the impact of CM practices on stakeholders while game theory is the key tool here for analysis.
Keywords: category management, relationship marketing, category captainship, retail. 
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     author = {Alina Rucheva},
     title = {Category management: the state of research},
     journal = {Contributions to game theory and management},
     pages = {295--302},
     publisher = {mathdoc},
     volume = {12},
     year = {2019},
     language = {en},
     url = {http://geodesic.mathdoc.fr/item/CGTM_2019_12_a17/}
}
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Alina Rucheva. Category management: the state of research. Contributions to game theory and management, Tome 12 (2019), pp. 295-302. http://geodesic.mathdoc.fr/item/CGTM_2019_12_a17/