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Marketing Strategies for Periodic Subscriptions
Contributions to game theory and management, Tome 3 (2010), pp. 29-39 Cet article a éte moissonné depuis la source Math-Net.Ru

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We consider a number of firms who sell a non differentiated product through periodic subscriptions. Firms select price and advertising strategies maximizing their profits and buyers behave differently according to their status: new buyer or renewer. A discrete dynamic game is proposed together with a numerical alghorithm based on the simulated annealing technique.
Keywords: Price and advertising models, Marketing models, Dynamic games, Simulated annealing. 
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     author = {Luigi De Cesare and Andrea Di Liddo},
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Luigi De Cesare; Andrea Di Liddo. Marketing Strategies for Periodic Subscriptions. Contributions to game theory and management, Tome 3 (2010), pp. 29-39. http://geodesic.mathdoc.fr/item/CGTM_2010_3_a3/

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