Geodesic
Marketing Strategies for Periodic Subscriptions
Contributions to game theory and management, Tome 3 (2010), pp. 29-39

Voir la notice de l'article provenant de la source Math-Net.Ru

We consider a number of firms who sell a non differentiated product through periodic subscriptions. Firms select price and advertising strategies maximizing their profits and buyers behave differently according to their status: new buyer or renewer. A discrete dynamic game is proposed together with a numerical alghorithm based on the simulated annealing technique.
Keywords: Price and advertising models, Marketing models, Dynamic games, Simulated annealing. 
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     author = {Luigi De Cesare and Andrea Di Liddo},
     title = {Marketing {Strategies} for {Periodic} {Subscriptions}},
     journal = {Contributions to game theory and management},
     pages = {29--39},
     publisher = {mathdoc},
     volume = {3},
     year = {2010},
     language = {en},
     url = {http://geodesic.mathdoc.fr/item/CGTM_2010_3_a3/}
}
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Luigi De Cesare; Andrea Di Liddo. Marketing Strategies for Periodic Subscriptions. Contributions to game theory and management, Tome 3 (2010), pp. 29-39. http://geodesic.mathdoc.fr/item/CGTM_2010_3_a3/