Innowacyjność w hotelarstwie z uwzględnieniem adaptacji obiektów zabytkowych na bazę noclegową

Ziółkowska-Weiss, Kamila

Annales Universitatis Paedagogicae Cracoviensis. Studia Geographica, Tome 3 (2012) no. 1, pp. 43-57

Résumé

Nowadays, tourism is a crucial sector of national economy, and for many countries and regions it is one of the goals of economic activity, at the same time being a means of social and economic revival. Therefore, in order to professionally present the tourist potential and offer, and to attract tourists, tourist products should be organized, promoted and introduced in a relevant way. It is necessary to bear in mind that tourism is a service sector, a sector in which different kinds of innovations are adapted very quickly. The aim of this article is to present the innovation in the accommodation industry and to show that historical objects in Poland are more and more often adapted into accommodation facilities, which undoubtedly influences the development of tourism in the region where these objects are used. I will draw the reader’s attention to the beneficial conditions and positive effects of running hotels in historical buildings, as well as the negative aspects and threats that stem from converting historical objects into hotels. I will show the outcome of surveys conducted on a group of 150 respondents that were to determine how many persons made use of such object sand that allowed getting acquainted with the respondents’ opinion about the conversion of historical objects into accommodation facilities. Finally, I will suggest a growth strategy for hotels which function in historical buildings.

Détail

Mots-clés : innowacja, obiekty historyczne, zamek, pałac, dwór, baza noclegowa, innowacja, obiekty historyczne, zamek, pałac, dwór, baza noclegowa, innovation, historical objects, castle, palace, mansion, accommodation facilities