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Customer’s recognition, classification, and selecting the target market are the most important success factors of a marketing system. ABC classification of the customers based on axiomatic design exposes the behavior of the customer in a logical way in each class. Quite often, missing data is a common occurrence and can have a significant effect on the decision- making problems. In this context, this proposed article determines the customer’s behavioral rule by incomplete rough set theory. Based on the proposed axiomatic design, the managers of a firm can map the rules on designed structures. This study demonstrates to identify the customers, determine their characteristics, and facilitate the development of a marketing strategy.
Gholami, Atena 1 ; Sheikh, Reza 1 ; Mizani, Neda 1 ; Sana, Shib Sankar 1
@article{RO_2018__52_4-5_1219_0,
author = {Gholami, Atena and Sheikh, Reza and Mizani, Neda and Sana, Shib Sankar},
title = {ABC analysis of the customers using axiomatic design and incomplete rough set},
journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
pages = {1219--1232},
publisher = {EDP-Sciences},
volume = {52},
number = {4-5},
year = {2018},
doi = {10.1051/ro/2018022},
zbl = {1411.90022},
language = {en},
url = {http://geodesic.mathdoc.fr/articles/10.1051/ro/2018022/}
}
TY - JOUR AU - Gholami, Atena AU - Sheikh, Reza AU - Mizani, Neda AU - Sana, Shib Sankar TI - ABC analysis of the customers using axiomatic design and incomplete rough set JO - RAIRO - Operations Research - Recherche Opérationnelle PY - 2018 SP - 1219 EP - 1232 VL - 52 IS - 4-5 PB - EDP-Sciences UR - http://geodesic.mathdoc.fr/articles/10.1051/ro/2018022/ DO - 10.1051/ro/2018022 LA - en ID - RO_2018__52_4-5_1219_0 ER -
%0 Journal Article %A Gholami, Atena %A Sheikh, Reza %A Mizani, Neda %A Sana, Shib Sankar %T ABC analysis of the customers using axiomatic design and incomplete rough set %J RAIRO - Operations Research - Recherche Opérationnelle %D 2018 %P 1219-1232 %V 52 %N 4-5 %I EDP-Sciences %U http://geodesic.mathdoc.fr/articles/10.1051/ro/2018022/ %R 10.1051/ro/2018022 %G en %F RO_2018__52_4-5_1219_0
Gholami, Atena; Sheikh, Reza; Mizani, Neda; Sana, Shib Sankar. ABC analysis of the customers using axiomatic design and incomplete rough set. RAIRO - Operations Research - Recherche Opérationnelle, Tome 52 (2018) no. 4-5, pp. 1219-1232. doi: 10.1051/ro/2018022
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