TY - JOUR AU - Emmanuel Olateju Oyatoye AU - Sulaimon Olanrewaju Adebiyi AU - Bilqis Bolanle Amole TI - Analytical Hierarchy Process for Estimating Subscribers’ Perception of Brand Equity Dimensions on Purchase Decision of Nigerian Mobile Telecommunication Services JO - Yugoslav journal of operations research PY - 2018 SP - 275 VL - 28 IS - 2 PB - mathdoc UR - http://geodesic.mathdoc.fr/item/YJOR_2018_28_2_a8/ LA - en ID - YJOR_2018_28_2_a8 ER -