%0 Journal Article
%A Sugandha Aggarwal
%A Anshu Gupta
%A Arshia Kaul
%A Mohan Krishnamoorthy
%A P.C. Jha
%T Multi-Product Dynamic Advertisement Planning in a Segmented Market
%J Yugoslav journal of operations research
%D 2017
%P 169 
%V 27
%N 2
%I mathdoc
%U http://geodesic.mathdoc.fr/item/YJOR_2017_27_2_a2/
%G en
%F YJOR_2017_27_2_a2