@article{YJOR_2017_27_2_a2,
     author = {Sugandha Aggarwal and Anshu Gupta and Arshia Kaul and Mohan Krishnamoorthy and P.C. Jha},
     title = {Multi-Product {Dynamic} {Advertisement} {Planning} in a {Segmented} {Market}},
     journal = {Yugoslav journal of operations research},
     pages = {169 },
     publisher = {mathdoc},
     volume = {27},
     number = {2},
     year = {2017},
     language = {en},
     url = {http://geodesic.mathdoc.fr/item/YJOR_2017_27_2_a2/}
}