TY  - JOUR
AU  - Prakash C. Jha
AU  - Prerna Manik
TI  - Optimal Pricing and Promotional Effort Control Policies for a New Product Growth in Segmented Market
JO  - Yugoslav journal of operations research
PY  - 2015
SP  - 73 
VL  - 25
IS  - 1
PB  - mathdoc
UR  - http://geodesic.mathdoc.fr/item/YJOR_2015_25_1_a3/
LA  - en
ID  - YJOR_2015_25_1_a3
ER  -