%0 Journal Article
%A Prakash C. Jha
%A Prerna Manik
%T Optimal Pricing and Promotional Effort Control Policies for a New Product Growth in Segmented Market
%J Yugoslav journal of operations research
%D 2015
%P 73 
%V 25
%N 1
%I mathdoc
%U http://geodesic.mathdoc.fr/item/YJOR_2015_25_1_a3/
%G en
%F YJOR_2015_25_1_a3