@article{YJOR_2015_25_1_a3,
     author = {Prakash C. Jha and Prerna Manik},
     title = {Optimal {Pricing} and {Promotional} {Effort} {Control} {Policies} for a {New} {Product} {Growth} in {Segmented} {Market}},
     journal = {Yugoslav journal of operations research},
     pages = {73 },
     publisher = {mathdoc},
     volume = {25},
     number = {1},
     year = {2015},
     language = {en},
     url = {http://geodesic.mathdoc.fr/item/YJOR_2015_25_1_a3/}
}