@article{TIO_1991_1991_1_a7,
     author = {Castrodeza Chamorro, Mar{\'\i}a del Carmen and Caballero Fern\'andez, Rafael and G\'omez N\'u\~nez, Trinidad},
     title = {Estrategias \'optimas de publicidad y precio.},
     journal = {Trabajos de investigaci\'on operativa},
     pages = {27-43},
     publisher = {mathdoc},
     volume = {6},
     number = {1},
     year = {1991},
     language = {es},
     url = {http://geodesic.mathdoc.fr/item/TIO_1991_1991_1_a7/}
}