%0 Journal Article %A Medvedenko, Anastasiia %A Gruzova, Ekaterina %A Gaivoronskaya, Svetlana %A Besolova, Snezhana %A Dobreva, Milena %A Ivanova, Krassimira %T Sentiment analysis and change: a case study of evaluating user perceptions during international companies’ rebranding %J Mathematics and Education in Mathematics %D 2024 %P 85-91 %V 53 %I mathdoc %U http://geodesic.mathdoc.fr/item/MEM_2024_53_a13/ %G en %F MEM_2024_53_a13