@incollection{MEM_2024_53_a13, author = {Medvedenko, Anastasiia and Gruzova, Ekaterina and Gaivoronskaya, Svetlana and Besolova, Snezhana and Dobreva, Milena and Ivanova, Krassimira}, title = {Sentiment analysis and change: a case study of evaluating user perceptions during international companies{\textquoteright} rebranding}, booktitle = {}, series = {Mathematics and Education in Mathematics}, pages = {85--91}, year = {2024}, volume = {53}, language = {en}, url = {http://geodesic.mathdoc.fr/item/MEM_2024_53_a13/} }