TY  - JOUR
AU  - Anastasia F. Koroleva
AU  - Nikolay A. Zenkevich
TI  - Brand and Generic Advertising Strategies in a Dynamic Monopoly with Two Brands
JO  - Contributions to game theory and management
PY  - 2009
SP  - 241
EP  - 250
VL  - 2
PB  - mathdoc
UR  - http://geodesic.mathdoc.fr/item/CGTM_2009_2_a18/
LA  - en
ID  - CGTM_2009_2_a18
ER  -