@article{CGTM_2009_2_a18,
     author = {Anastasia F. Koroleva and Nikolay A. Zenkevich},
     title = {Brand and {Generic} {Advertising} {Strategies} in a {Dynamic} {Monopoly} with {Two} {Brands}},
     journal = {Contributions to game theory and management},
     pages = {241--250},
     publisher = {mathdoc},
     volume = {2},
     year = {2009},
     language = {en},
     url = {http://geodesic.mathdoc.fr/item/CGTM_2009_2_a18/}
}